The Business X-Ray
It’s a 90-minute Zoom call, just the two of us, sharing screens. Together we draw a complete map of your business — every department, every process, every role, and who really owns what. You’ll see exactly why everything still needs you, what to fix first, and where your team, better systems or AI can take work off your plate. You leave with the map and a written action plan.
How It Works
The Fork In The Road
The X-Ray is where the second path starts.
The Problem
Not the org chart. The real thing — every process, including the ones that only live in your head, and every place where work stops until you personally touch it.
And when you've never seen it, running it feels exactly like this — juggling a hundred things and never sure which one drops next. You can't organise, systemise, delegate or automate what you can't see. So step one is simple: see it.
The Solution
One Zoom call. Your whole business on one page — mapped, scored, and put in order.
Each department and function you have — and the ones you should have and don't. Every process inside them, documented or not. Every role, and who actually fills it.
Every node gets an owner badge. The ones still owned by you turn red. This is usually the moment the room goes quiet.
Red where it lives in someone's head with no SOP. Green where it's documented well enough to run without the person currently doing it.
Every branch gets rated on whether AI is actually being used, could be used, or would be pointless until the underlying process exists.
Faint nodes for the things you don't have yet but could — a referral system, a wholesale channel, a new ad platform. Not failures. Options.
You leave with a prioritised list of what to fix first — and, just as usefully, what to leave alone for now.
Runs on you. Undocumented, no real system, no automation — it lives in your head, and if you stop, it stops.
Half-built. There's a process and maybe some tools, but you're still needed to keep it moving.
Runs without you. Documented, owned by someone on your team, automated where it actually helps.
Almost everyone's first map is mostly red. That isn't a judgement — it's the reason the map is worth having.
What's In It For You
Whatever you decide afterwards, all of it is yours to keep.
Where This Leads
The X-Ray stands on its own — and it's also phase one of the whole journey.
Phase 1 — you are here
The Business X-Ray. We map the whole business on one page, score it, and put the problems in order. Ninety minutes, $250.
Every engagement starts here. No exceptions.
Phase 2 — the core work
We build your company operating system — organized, systemized, delegated, automated. Most founders do it 1-on-1 with me (capped at 10 clients). If you'd rather not build at all, my team can do it for you — a serious investment. Prefer self-serve? There's a private self-paced course for X-Ray clients.
Quoted at the end of your X-Ray, based on fit.
Phase 3 — past your own capacity
With the OS running, you scale beyond yourself: a seat in the Operator Circle — six founders at your level reviewing each other's business every single week — or a fractional integrator, placed and managed by us, to run operations so you don't.
Reserved for founders who've built their OS.Plenty of people take the map from phase one and run with it themselves. That's a real outcome, not a consolation prize.
Honesty
Book It
Pay, pick a time that suits you, and answer a few questions so I turn up already knowing your business.
Five a week, and that's not a marketing line — it's how many I can prepare for properly.
Questions
No — it's 90 minutes of actual work, and you keep everything we build. At the end I'll tell you what I think you should do next. Sometimes that's working with me. Often it's a list you can go and do yourself.
Nothing. You'll answer some questions after you book so I can arrive prepared, but the mapping happens live, together. Bring your business, not a document.
Each one needs preparation before and a written report after. Five is what fits without the quality dropping.
Then you're exactly who this is for. A tidy business doesn't need an X-Ray.
No. It's launch pricing and it goes up as the weekly cap fills.